Hotjar AI

Create surveys for any goal in seconds and generate summary reports automatically. Validate your plans with user feedback, learn why customers really churn, and collect an ever-growing pool of new ideas with Surveys. Get started for free. Hotjar Surveys is a tool that lets you create and launch on-site or external surveys to collect direct feedback from website visitors. It uses AI to help build surveys quickly and provides insights into user thoughts and behaviors. Many teams rely on it to understand why users drop off or what they like. You build surveys with templates, AI assistance, or from scratch, then deploy them as popups, buttons, embeds, or shareable links on your site. They trigger at key moments, like exit intent, and responses feed into AI-powered analysis for quick summaries. AI helps generate survey questions from your goals and creates automated summary reports with insights and sentiment analysis. This makes it faster to turn responses into actionable steps. You can make open-ended, multiple-choice, rating scale, NPS, or custom surveys. Over 40 templates cover common needs like exit intent, product feedback, or page improvement suggestions. Surveys target based on page URLs, user behavior triggers like exit intent, scroll depth, or time on page. You can also limit them to a percentage of traffic for testing. It pairs seamlessly with heatmaps and session recordings. This combo shows what users do and why, giving a fuller picture of their experience.