Playable Factory
Playable Factory helps you create high-engagement playable ads that boost ROAS and drive high-value installs. Build interactive creatives to cut through the noise and maximize your ad performance.
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Key features of Playable Factory
- AI-generate playable ads Flex includes an AI Generate mode alongside its manual editor for building interactive ads.
- Video-to-playable editor Flex turns existing video creatives into interactive ads with buttons, overlays, and guided tutorials, no coding.
- Custom playable production Senior team designs and codes custom playable ads aimed at lifting engagement, IPM, and ROAS.
- Ad-network publishing Flex supports publishing creatives to all ad networks, per its FAQ.
- Performance data network Draws on weekly creative performance data from 400+ companies worldwide to inform playable design.
Verified Oct 31, 2026 · Source
Who Playable Factory is for
Mobile game marketers and brands who need playable ads and interactive ad creative produced at scale.
Advertisers wanting instant self-serve signup; access starts with a demo request or the waitlist.
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Playable Factory FAQ
Is Flex self-service?
Yes. Flex is 100% self-service, and the company's team supports users with questions or problems.
Can Flex publish to all ad networks?
Yes. The company says it supports all ad networks for publishing creatives made in Flex.
How long does it take to create a playable in Flex?
Adding buttons, effects, and interactivity to video creatives takes just a few minutes, according to the company.
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