Trata AI

Trata AI is the first AI conversation coach specifically built for automotive dealerships. The platform offers AI roleplay and real-time conversation intelligence to help sales teams, BDCs, service advisors, and F&I managers capture more opportunities and handle objections effectively.

By integrating into existing workflows, Trata AI listens to interactions across phone, web, and in-person showroom floors. It features purpose-built AI agents like Floor Sales Coach, BDC Coach, and Recovery AI to provide personalized coaching, accelerate rep ramp-up times, and scale management oversight without requiring constant ride-alongs or manual reviews.