Clay

An AI-powered platform designed to automate personalization for sales and marketing teams. Clay AI is a workflow automation platform that combines data enrichment from 150+ sources with AI agents to build personalized sales outreach at scale. It's ideal for go-to-market (GTM) teams in sales, marketing, and revenue ops at B2B companies, from startups like Notion to enterprises like OpenAI, helping them replace manual research with automated insights. It uses a "waterfall" system to pull from multiple providers like Apollo, Clearbit, and Crunchbase, automatically trying the next source if one fails, achieving up to 80% coverage on leads. This beats single-provider tools and includes firmographics, tech stacks, and intent signals for better targeting. Claygent, its core AI agent, scrapes websites and public data to answer custom questions like "Is this company hiring for sales roles?" or generate hyper-personalized emails via GPT-4 or Claude. Unlike basic chatbots, it integrates your CRM data for contextual outputs, saving teams hours on research. It connects seamlessly with CRMs like Salesforce and HubSpot, email platforms like Outreach and Lemlist, and data warehouses like Snowflake. Over 150 integrations mean you can push enriched leads directly into sequences or update records without manual exports. Clay offers a free plan with unlimited users, basic AI features, and up to 100 searches per month, plus a 14-day trial for pro features. It's great for testing small workflows before scaling, though credits roll over to avoid waste. It automates drafting emails or LinkedIn messages using enriched data, like recent funding news or job changes, with AI prompts for tone-matching. Users report 20-30% higher response rates from these 1:1-feeling messages sent at scale.