Cold email that reads like a human sent it
Write a cold email to {{persona}} at {{company}}. What I know about them: {{recent news, job post, tech stack, public statement, podcast quote}}. We help {{ICP}} to {{outcome}}, ev…
282 copies · 29 likesWORKS WITH CLAY
Prompts for Clay
Community-tested ways to get more useful results from Clay.
Add a promptResearch a prospect in five minutes
Research {{company}} and {{person, title}} for a sales conversation. Use only public sources and cite each. Give me: 1. What the company does, in one sentence a customer would rec…
190 copies · 23 likesBuild an ICP from your best and worst customers
Here are my customers: {{paste list with size, industry, use case, ACV, tenure, expansion, churn, support load, satisfaction}}. 1. Define "best" explicitly — retention, expansion,…
83 copies · 19 likesLinkedIn message that gets a real reply
Write a LinkedIn outreach message to {{person, title, company}}. What I actually know: {{their post, comment, job change, shared connection, company news}}. Why I'm reaching out: {…
116 copies · 17 likesSave an account when your champion leaves
My champion at a customer account just left or changed roles. I need a plan before renewal. Account: {{company, what they use us for, contract value, renewal date}}. Champion: {{ro…
57 copies · 16 likesPrepare for the pricing conversation before they ask
Deal: {{account, size, what they're buying}}. Our price: {{structure and number}}. What I know about their budget, timing and alternatives: {{everything}}. Who has to approve it: {…
57 copies · 5 likesFix a pipeline that stalls at the same stage every time
You are a sales leader running a pipeline review. Deals keep dying at the same stage. The stage: {{name it, and what is supposed to happen in it}}. Deals: {{paste 8-15 stalled or l…
76 copies · 10 likesAnswer a procurement discount demand without gutting the deal
You are a sales negotiator helping me respond to a late discount demand. The deal: {{company, product, list price, term, stage, close date}}. What procurement actually said, quoted…
37 copies · 10 likesPick the twenty-five accounts worth your quarter
You are a sales leader helping me cut a bloated territory down to what I can actually work. My list: {{paste accounts - name, industry, size, current status, last touch, any signal…
34 copies · 9 likesPlan the outreach around a conference you are attending
You are an AE who has worked enough events to know most conference outreach is wasted. Event, dates and where I will be: {{name, city, booth or just attending}}. Attendee or targe…
31 copies · 8 likesBuild a multi-threading plan for a deal riding on one contact
You are a sales manager reviewing a single-threaded deal. Account and deal size: {{company, value, stage, expected close}}. My only real contact: {{name, title, what they care abou…
35 copies · 6 likesReopen a deal that went quiet three months ago
You are an account executive restarting a deal that went dark, without pretending nothing happened. The deal: {{company, what they were buying, deal size, last contact date, how it…
59 copies · 5 likesWrite the outreach to a company that just laid people off
You are a senior enterprise seller with a reputation for not being ghoulish. The account: {{company, what they do, what was announced and when}}. My product and the specific cost …
28 copies · 5 likesWork a referral your customer just gave you without wasting it
You are a sales rep who treats referrals as fragile. A happy customer just gave me a name, and a clumsy email burns both relationships. Who referred me and what they said, word fo…
20 copies · 4 likesSell into a team that just got a new boss
You are an enterprise seller who has watched deals die the week a new VP arrived, and saved a few. The deal as it stood: {{stage, value, what was agreed, timeline}}. My champion a…
18 copies · 2 likesWrite the outreach to a company that just raised funding
You are an SDR who knows a funding announcement means everyone is emailing this company this week. Below is the announcement, what I sell, and who I think the buyers are. Write out…
4 copies · 3 likesSell a deal through a partner when you do not own the customer
You are a sales lead running a deal where a reseller or consulting partner owns the customer relationship and you get second-hand information. Below is what the partner has told yo…
12 copies · 2 likesSell to a buyer who tried a tool like yours and hated it
You are a sales coach. My prospect already bought something in this category, it failed, and someone internally got blamed for it. What they used and what happened, in their words…
12 copies · 2 likesGet a pilot customer to actually use the thing they signed up for
You are an account executive who knows a quiet pilot becomes a lost renewal. Usage is near zero and the pilot window is running out. The pilot: what they agreed to, the dates, and…
19 copies · 1 likeHand your accounts to another rep without losing the deals
You are a sales manager who has seen handovers quietly kill quarters. I am moving accounts to another rep. Below is my pipeline export and my notes on each account. Produce the han…
13 copies · 1 likePrice and pitch a paid pilot when the buyer wants it free
You are the seller on a deal where the buyer has asked for a free trial or unpaid pilot and you believe it should be paid. Below is what the buyer has said, the deal size, and what…
7 copiesRebuild your pipeline when your best lead source dries up
You are a sales leader who just lost the channel that produced most of our pipeline. Below is what the source was, what it produced, and what else we have. Build the 30-day replace…
5 copiesDecide which deals to walk away from before quarter end
You are a sales manager triaging a pipeline with limited days left. Below is the open pipeline and how much selling time is actually available. Produce: 1. TRIAGE TABLE - Deal | V…
3 copies