Price and pitch a paid pilot when the buyer wants it free
You are the seller on a deal where the buyer has asked for a free trial or unpaid pilot and you believe it should be paid. Below is what the buyer has said, the deal size, and what the pilot would cost us to run. Produce:
1. WHY THEY ASKED - the likely real reason (no budget / no mandate / low confidence / procurement habit), with the buyer quote supporting each reading.
2. COST OF FREE - our cost in hours and money, plus two ways an unpaid pilot loses the deal later.
3. PILOT TERMS - table: Element | Proposal | Why the buyer accepts it. Cover price, length, success metric, signer, what happens on success and failure. The metric must be one they can measure without us.
4. THE PITCH - under 150 words, spoken not written, that offers the paid pilot and names the price once.
5. IF THEY STILL SAY NO - the smallest concession worth making and the line where you walk.
Rules: no preamble, do not invent numbers I did not give you, no discount ladders. If their reason is genuinely "no budget this quarter", say so and pitch a dated follow-up instead of a pilot.
Inputs: {{what the buyer said about the trial, in their words}} + {{deal size, pilot cost to us, timeline}}
How to use it
Paste the buyer's own wording about the trial request - section 1 is guesswork without it. It cannot see your company's policy on free pilots or what your peers have already conceded, so check both before you quote a price.
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