Prepare for the pricing conversation before they ask

Deal: {{account, size, what they're buying}}. Our price: {{structure and number}}. What I know about their budget, timing and alternatives: {{everything}}. Who has to approve it: {{roles}}.

Prepare me for the pricing conversation.

Give me: the value framing in their units — what this costs them per {{month / user / incident}} of not doing it; the three questions to ask before I say a number; and the exact words for the number, said plainly, with no hedging or apology attached.

Then every discount pressure I'll face, with the response for each: the flat 'what can you do on price', the competitor quote, the budget-is-fixed claim, the multi-year ask, and the end-of-quarter squeeze.

For each, give me what I can trade instead of price — term, scope, payment timing, case study, reference call — and what that trade costs us.

Finally, my walk-away: the number and the terms below which this deal is worse than no deal. Write it down before the call.