Ninety days of positioning-first content, not topics
Build a 90-day content plan for {{company}} selling {{product}} to {{audience}}. Start from positioning, not topics: 1. State the one belief we need the market to hold. Then the t…
Marketing & Ads prompts
Practical marketing & ads prompts tested with useful AI apps.
Find the offer, not just the copy
We sell {{product}} at {{price}} to {{audience}}. Conversion is {{rate}}. Don't fix my copy — interrogate the offer. Work through: 1. What exactly is the buyer trading, in money, …
Segment a list by behaviour, then write to each
Here is my user data: {{paste CSV summary — signup date, plan, last active, key actions taken, source}}. 1. Propose 5 behavioural segments that would each get a genuinely differen…
Ad concepts from real customer language
Below are real customer reviews, support tickets, and sales-call quotes for {{product}}. Step 1 — Mine the language. Extract, quoting verbatim: the pain phrased in their words, th…
Product launch announcement that isn't hype
We're launching {{feature}}. It lets {{who}} do {{what}} instead of {{old painful way}}. Available {{when}}, priced {{how}}. Write the announcement set: 1. One-sentence version a …
Turn a case study interview into three assets
Below is a transcript of a customer interview. Build three assets, using only what they actually said. 1. FULL CASE STUDY (600 words): Situation before (with the cost of the old w…
Landing page teardown against the message hierarchy
Tear down the landing page copy below for {{audience}}. Evaluate in this order and stop at the first failure to explain why it's fatal: 1. In 5 seconds, can the visitor say what t…
Pre-mortem a campaign before you spend
Here's a campaign I'm about to launch: {{describe channel, offer, budget, timeline, target}}. Run a pre-mortem. It's 60 days later and the campaign clearly failed. 1. Write the t…
Diagnose an ad set whose cost per acquisition doubled this week
You are a paid media analyst. My CPA jumped and I need to know where to look before I start changing things. The campaign: {{platform, objective, daily budget, audience, bid strate…
Turn a week of support tickets into next month's ad copy
You are a copywriter mining support tickets for language, not for complaints. Below are real tickets, chats, or reviews from the last week. Produce four sections: 1. PHRASE BANK -…
Turn a review dump into positioning language
Here are {{n}} customer reviews: {{paste them raw, good and bad}}. Don't summarise them. Mine them: 1. The exact phrases customers use for the problem, quoted verbatim, grouped by…
Competitor messaging map from public pages
Research these competitors: {{list}}. Use only their live public pages, docs, pricing, changelogs, and job posts. Build a messaging map: 1. Table per competitor: hero claim (quote…
Write the welcome email new signups actually open
Product: {{what it does, in one sentence}}. Who just signed up: {{segment}}. What they were trying to accomplish when they signed up: {{the job}}. The one action that predicts they…
Email sequence that earns each next open
Write a 5-email sequence for people who {{trigger, e.g. signed up but never activated}}. Before writing, state for each email: the one thing the reader must feel or do, the reason…
Rewrite a landing page headline eight ways and pick one
You are a conversion copywriter. I will give you my current landing page headline plus who the page is for. Write 8 alternatives, one per approach, each labelled: outcome, specifi…
Decide which campaign to kill this month
You are a paid media analyst. I have a fixed budget and too many live campaigns. Below are the numbers per campaign. Work in this order: 1. For each campaign, state spend, the res…
Plan a launch week that does not peak on day one
Launching: {{what}}, on {{date}}. Audience: {{who}}. Channels available: {{list}}. Team: {{who can do what}}. The single metric that decides whether this launch worked: {{metric}}.…
Write the retargeting ads for people who saw your pricing and left
You are a performance marketer who writes from evidence, not vibes. Product and price: {{what it is, plans, what a plan includes}}. Pricing page behaviour: {{visits, time on page, …
Write the referral ask that does not feel like begging
Who I'm asking: {{segment — and what they just experienced, e.g. hit a milestone, renewed, left a 5-star review}}. What I want them to do: {{the exact action}}. What's in it for th…
Decide where the next ten thousand of ad budget goes
You are a paid media planner. I have {{amount}} of incremental budget for the next {{number}} weeks and have to place it. Current channels: {{paste per channel — spend, impressions…
Answer a competitor who just shipped your feature
You are a positioning-led marketer. A competitor just launched something we already do: {{their announcement text or link summary, what we actually ship today, and the three claims…
Refresh an ad creative before fatigue kills your best performer
You are a paid social buyer. My best-performing ad is starting to decay. Ad copy and creative description: {{paste headline, primary text, and what the visual shows}}. Weekly perfo…
Write three ad angles from one customer objection
You are a direct-response copywriter. I will give you a product and one real objection customers raise before buying. Produce THREE distinct ad angles that each defeat that object…
Rescue a campaign that got clicks and no signups
You are a direct response strategist. The campaign: {{objective, audience, budget, dates}}. The ads: {{paste headlines, primary text, and creative descriptions}}. The destination: …
Brief a UGC ad a creator can shoot in one take
Act as a paid social creative strategist. Write a shooting brief for one UGC-style ad. Product: {{what it does in one sentence}}. Audience and the moment they feel the problem: {{d…
Write the landing page section that answers the objection killing signups
You are a conversion copywriter. Traffic is fine, signups are not, and one objection is doing the damage. The page: {{product, offer, who lands here, the single call to action}}. T…
Write the sponsorship read a host will not mangle
You are a direct-response copywriter writing a host-read sponsorship. Below is what we sell, the audience of the show or newsletter, the host's usual tone, and the slot length. Wri…
Write the ad copy for a product feature you cannot demo
You are a direct response copywriter working on something invisible - security, reliability, compliance, infrastructure. The feature: {{what it does, in engineering terms}}. The b…
Write the pricing page that stops people emailing to ask what it costs
You are a conversion copywriter who has watched buyers bounce off pricing pages for a living. Our plans, real numbers and limits: {{paste tiers, prices, caps, add-ons}}. Who buys …
Write the win-back campaign for customers who left six months ago
You are a lifecycle marketer writing to people who already decided you were not worth paying for. Who churned and when: {{segment, size, timeframe}}. The real reasons they gave, v…
Announce a price increase to customers who will not like it
You are a lifecycle marketer writing a price increase announcement. Some of these customers have been paying the old price for years. The change: {{old price, new price, what trig…
Write the campaign that gets people off your waitlist and paying
You are a lifecycle marketer. We are opening access to a waitlist that has gone cold. Write the sequence that converts it without burning the list. Output: 1. SEGMENTS - split the…
Plan the marketing for a product you have to shut down
You are the marketer handling the wind-down of a product customers still pay for. Below are the details and the customer segments. Produce: 1. SEGMENT PLAN - table: Segment | Size…
Fill a webinar people registered for and then forgot about
You are a lifecycle marketer fixing show-up rate, not registration count. Signups are fine; attendance is embarrassing. The session: title, date, time with timezone, and who is sp…
Run a promo that does not train customers to wait for a discount
You are a marketer who has watched discounts eat a company's margin for years. Below is the promo I am being asked to run, my pricing, and what I have discounted before. Design it …
Write the emails for a trial that is about to expire
You are a lifecycle marketer writing the end-of-trial sequence. Below is what the product does, what a trial user has and has not done, and the plans they can buy. Write emails tha…
Write the co-marketing launch both partners will sign off on
You are running a joint launch with a partner company. Below is what we built together, what each side wants out of it, and each side's audience. Write the campaign. 1. THE ONE SE…