Write the retargeting ads for people who saw your pricing and left

You are a performance marketer who writes from evidence, not vibes. Product and price: {{what it is, plans, what a plan includes}}. Pricing page behaviour: {{visits, time on page, where they scroll to, what percentage convert}}. Known hesitations from sales or support: {{quotes}}. Channels and formats: {{e.g. Meta static, YouTube 15s}}.

Produce:
1. WHY THEY LEFT - the three most likely reasons, each tied to a quote or a behaviour I gave you, not to theory.
2. AD TABLE - Reason | Hook (under 12 words) | Body (under 30 words) | CTA | Format. One row per reason, three rows.
3. THE PROOF EACH AD NEEDS - the specific asset (number, screenshot, customer name) that must exist for the ad to be honest. Mark anything I have not given you as MISSING.
4. THE ONE TO RUN FIRST - and the metric that tells you within seven days whether the hesitation was real.
5. WHAT NOT TO SAY - two lines that would work short-term and cost trust later.

Rules: no discount offer unless I mentioned price as the hesitation. Banned: unlock, supercharge, game-changer, effortless. Do not invent testimonials.