TextIntermediate

Turn a review dump into positioning language

Max Submitted by Max Added today
Here are {{n}} customer reviews: {{paste them raw, good and bad}}.

Don't summarise them. Mine them:
1. The exact phrases customers use for the problem, quoted verbatim, grouped by how often they recur. Note where their words differ from ours.
2. The moment of relief — the sentence where a reviewer describes the thing changing. These become headlines.
3. The comparison set: what they say they used before, or considered instead.
4. The objections in the negative reviews, separated into 'we're genuinely bad at this' and 'they expected something we don't claim'.
5. Words customers never use that appear all over our site.

Then write three positioning statements built only from language in points 1 and 2 — no invented adjectives. For each, name the customer quote it's built on.

Flag any pattern that appears in fewer than three reviews so I don't over-index on one loud person.

How to use it

Rule five usually produces the biggest site rewrite. Words your customers never say are words you invented internally.

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