Product demo video that shows the work, not the UI tour
Plan a {{90}}-second product demo for {{product}} aimed at {{audience}} who currently {{painful current workflow}}.
Structure it around one real job, completed start to finish — not a feature tour.
Output: a beat sheet with Time | What's on screen | What the viewer learns | VO line.
Rules: seconds 0-5 show the end result before explaining anything. Never say the word "platform". No navigation narration ("then I click here") — narrate the intent, show the click. Show one moment of real friction being removed, with the before-state visible. Include realistic data, never "Test Test" or lorem ipsum. Reveal at most three features, and only as they're needed by the job.
End with: the exact recording setup notes (window size, zoom level, cursor emphasis, what to hide) and the two moments most likely to need a retake.
How to use it
Set up a realistic demo account before recording. Fake data is the single fastest way to lose a technical audience.
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