Turn a case study interview into three assets
Below is a transcript of a customer interview. Build three assets, using only what they actually said.
1. FULL CASE STUDY (600 words): Situation before (with the cost of the old way in their words) → what they tried that failed → what changed → results with numbers → the honest caveat they mentioned → a closing quote.
2. ONE-PAGE VERSION: the same story in 150 words plus three pull-out metrics.
3. QUOTE BANK: 8 usable quotes tagged by objection they defuse (price, switching cost, trust, time-to-value, security, team buy-in).
Rules: no metric that isn't in the transcript, no polishing quotes into marketing voice beyond removing filler words. List every claim I need the customer to approve, and every place where the story is weaker than it sounds.
TRANSCRIPT:
{{paste transcript}}
How to use it
Send the 'needs approval' list to the customer verbatim — it makes legal review fast and keeps the quotes real.
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