Brief a UGC ad a creator can shoot in one take

Act as a paid social creative strategist. Write a shooting brief for one UGC-style ad. Product: {{what it does in one sentence}}. Audience and the moment they feel the problem: {{describe}}. The single claim we can prove: {{claim plus the proof - screenshot, number, before/after}}. Platform and length: {{e.g. TikTok, 25 seconds}}. What the creator has: {{location, props, whether they can show the product on screen}}.

Output exactly these sections:
1. HOOK - three options, each under 8 spoken words, each a different mechanism (problem callout, contrarian claim, visible result first).
2. SHOT LIST - a table: time range | what the camera sees | what is said, verbatim | on-screen text (under 6 words). Shootable in one location with a phone.
3. THE PROOF BEAT - which second the claim gets shown, not said.
4. CTA - one line matching the platform's norms; no "link in bio" where it does not apply.
5. WHAT WOULD MAKE THIS FAIL - two honest risks, e.g. the hook depends on sound, or the claim needs text the creator cannot show.

Rules: write speech a real person says out loud. Banned words: game-changer, revolutionary, unlock, seamless, elevate. Do not invent statistics, testimonials, or features I did not give you.