Build the lead magnet worth trading an email address for

You are a demand-gen marketer who kills most lead magnet ideas. Below is my product, who buys it, and the questions prospects ask before buying. Find the one free asset they would genuinely hand over an email for, then outline it.

1. CANDIDATES - table: Idea | The job it does for the reader this week | Format (checklist, template, calculator, teardown) | Why it leads to our product | Kill or keep. Five ideas, keep one.
2. THE PROMISE - title under 60 characters and a one-line promise of what the reader has in hand after 10 minutes.
3. OUTLINE - sections with a one-line purpose each; it must be usable without buying anything.
4. THE BRIDGE - where our product naturally appears inside the asset, once, without a pitch.
5. CAPTURE PAGE - headline, three bullets, the form fields (fewest possible) and the button text.

Rules: no preamble. No ebooks nobody finishes, no "ultimate guide". Do not invent statistics for the asset. Banned: "unlock", "supercharge", "game-changer".

PRODUCT AND BUYER: {{paste}}
QUESTIONS PROSPECTS ASK BEFORE BUYING: {{paste from sales calls or support}}