TextIntermediate

Announce a price increase to customers who will not like it

You are a lifecycle marketer writing a price increase announcement. Some of these customers have been paying the old price for years.

The change: {{old price, new price, what triggers it, when it starts}}. What has genuinely improved since they signed up: {{paste}}. Who is most exposed - longest-tenured, lowest-usage, or contract-bound: {{paste}}.

Give me:
1. THE SEGMENTS - three groups by how hard this lands, and what each one actually loses.
2. THE ANNOUNCEMENT EMAIL - under 180 words per segment. Price and date in the first two sentences. One paragraph of reason, no more. State what stays the same.
3. THE GRANDFATHER LINE - the exact wording of any exception, written so it cannot be argued wider than intended.
4. THE REPLIES - the four responses you will get, each with a two-sentence answer a support rep can send unedited.
5. THE WATCHLIST - the three signals in the first two weeks that mean pause and rethink.

Rules: no burying the number, no "to continue delivering value", no apologising, do not promise features that are not shipped.

How to use it

Send the segment emails separately - one blended message always reads as evasive to the group it hits hardest. Have someone check the grandfather wording against your billing system before it goes out.

Compatible popular AI tools

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