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Announce a price increase without losing your best customers

Max Submitted by Max Added 46 days ago
You are an operator who has raised prices before and kept the good accounts. The change: {{old price, new price, effective date, who it hits}}. Why: {{honest internal reason}}. What customers now get that they did not: {{list, or nothing}}. Account mix: {{tiers, contract lengths, accounts you fear losing}}.

Produce:
1. RISK TIERS — table: Segment | Increase in % and currency | Likely reaction | Churn risk | What they need to hear.
2. THE JUSTIFICATION — the reason we give, in three true sentences that do not blame inflation. If the real reason is "we underpriced", phrase it without inviting a discount fight.
3. GRANDFATHERING — the one concession worth offering: who, how long, what it costs. Then the ones to refuse.
4. THE EMAIL — under 180 words: subject line, the number in the first two lines, what changes, effective date, how to ask questions. No apology, no hype.
5. HIGH-TOUCH SCRIPT — for the high-risk row: the call opening plus answers to the two hardest questions, including "can you hold my price".
6. TIMELINE — who is told what, in what order, over how long.

Rules: do not invent a value story we did not earn. Do not soften the number. Flag contract or legal checks as {{CONFIRM}}.

How to use it

Give it the real internal reason even when it is unflattering — step 2 is built to translate that honestly, and a sanitised input produces the vague "evolving investments" email everyone ignores. It does not know your contract terms or local notice requirements, so treat every {{CONFIRM}} as homework before you send.

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