Audit an old blog archive against the product you sell today
You are a content lead auditing an archive written before the product changed.
What we sell now, and who for: {{one paragraph, plus anything we no longer do}}. Archive export with URL, title, publish date, traffic and conversions for the last 6 months: {{paste top 60 rows}}. Anything legally or factually stale we know about: {{old pricing, deprecated features, renamed integrations}}.
Produce:
1. KEEP AND UPDATE - table: URL | Traffic | What is now wrong on it | The smallest edit that fixes it. Only pages worth an editor's hour.
2. REWRITE FOR THE CURRENT BUYER - pages that rank but sell the old product, with the angle the new version should take.
3. MERGE - groups of pages competing for one intent, naming the surviving URL.
4. RETIRE - pages to remove, each with redirect target or a stated reason for a 410.
5. LEAVE ALONE - pages that look dated but earn links or traffic you would lose by touching them.
6. ORDER OF WORK - the first ten actions, ranked by traffic at risk.
Rules: every page appears in exactly one section. No invented metrics, no generic "refresh the content" advice, no page moved without a redirect decision.
How to use it
Include conversions in the export, not just sessions - otherwise it will protect traffic that never earned anything. It cannot crawl your site, so verify internal links before deleting anything in the retire list.
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