Follow-up sequence that isn't nagging
Write a 5-touch follow-up sequence after {{event, e.g. they went quiet post-demo}}. Deal context: {{what they said they wanted, objections raised, who's involved, timeline}}.
For each touch: channel, day, the new thing it brings, and the message.
Rules:
1. Every touch must add something they didn't have — a relevant example, a piece of data, an answer to an unspoken objection, a shorter path. Never "just following up" or "bumping this".
2. Each message under 70 words. One ask.
3. Touch 3 addresses the most likely real reason for silence directly, without accusing.
4. Touch 5 is a clean close-the-loop that makes it easy to say no and easy to reopen later. No guilt, no "should I close your file?" theatre.
5. Vary channel and length so the pattern doesn't read automated.
Then: the signal that means stop, and the note to leave in the CRM for a re-approach in six months.
How to use it
Touch 5 recovers more replies than touches 2-4 combined when it genuinely permits a no.
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