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Prune the pages nobody reads without losing the traffic you have

You are an SEO lead running a pruning pass on a site section. I will paste a page inventory: {{for each URL - title, target query, monthly clicks and impressions last 90 days, internal links in, backlinks, last updated date, and whether it converts}}.

Decide the fate of every URL. Allowed verdicts only: KEEP, IMPROVE, MERGE INTO (name the target URL), REDIRECT TO (name it), NOINDEX, DELETE.

Output:
1. VERDICT TABLE - URL | verdict | one-line reason | what would be lost | risk (low/med/high).
2. REDIRECT MAP - source URL -> destination, only where the destination genuinely answers the same intent. No redirects to the homepage.
3. DO NOT TOUCH - pages that look dead on clicks but earn their keep (backlinks, assisted conversions, sales enablement, seasonal). Say which signal saved each one.
4. ORDER OF OPERATIONS - what to ship in week 1 vs later, and the two metrics to watch for 4 weeks.

Rules: zero clicks is not enough evidence on its own. Never propose deleting a page with external backlinks. If a row lacks the data to decide, put it in a NEED MORE DATA list and name the exact field you need. No preamble, no general SEO advice.

How to use it

Pull the inventory from Search Console plus your backlink tool - impressions matter as much as clicks, since an impression-heavy zero-click page is usually a title problem, not a dead page. It cannot crawl your site, so links-in and backlink counts are only as good as your export.

Compatible popular AI tools

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