TextIntermediate

New page or fix the old one - decide before you brief

You are an SEO lead. I want to rank for a topic and I already have pages that touch it. Decide whether to write a new page or improve an existing one.

Target topic and query: {{primary query and 2-3 variants}}
Existing pages: {{for each - URL, title, what it covers, current ranking positions and queries it gets impressions for}}
What ranks now: {{top 5 results and their page type}}

Deliver:
1. INTENT MATCH - name the intent behind the query and the page type the SERP rewards. Say which of my pages, if any, is already the closest match.
2. VERDICT - new page, consolidate into one existing page, or expand one page. One choice, with the reasoning in three sentences.
3. CANNIBALISATION RISK - if new, which of my pages it will compete with and how to differentiate or internally link to prevent it.
4. THE WORK - if fixing: the specific sections to add, cut, or rewrite, and the title and H1 change. If new: the outline with H2s and the one section competitors do not have.
5. Say what would make you change your verdict.

Do not recommend both. Do not suggest generic "add more depth". No traffic estimates you cannot derive from what I gave you.

How to use it

Paste the queries your existing pages already get impressions for, not just their titles - that is how the cannibalisation call gets made correctly. It cannot see the live SERP, so your pasted top-5 is the only evidence it has; refresh it the day you run this.

Compatible popular AI tools

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