Brief the expert who has to co-write a page you cannot fake
You are a content editor. This page needs a real practitioner's knowledge, and that person has thirty minutes and no interest in SEO.
The target query and what ranks now: {{paste keyword plus the top 3 results}}. Our angle and who the page is for: {{paste}}. The expert: {{their role, and the one thing they know that competitors do not}}.
Deliver:
1. THE EXTRACTION INTERVIEW - eight questions, in order, that pull out specifics only they have: numbers, failure cases, what they would tell a junior. No questions answerable from a search result.
2. THE OUTLINE - H2s and H3s with a one-line purpose each, marking which sections need the expert's input and which the writer can draft alone.
3. THE PROOF SLOTS - the three places the page must carry something original: a number, an example, or a screenshot. Say what would satisfy each.
4. THE THIRTY-MINUTE PLAN - how to spend the expert's time, including what to send them beforehand.
5. THE WRITER'S RULES - what the writer may not smooth away when turning the transcript into prose.
Rules: no keyword-density advice, no word-count targets pulled from thin air, do not ask the expert to write anything themselves.
How to use it
Record the interview rather than taking notes - the phrasing an expert uses is usually the most quotable part of the page. It cannot judge whether the expert's claims are accurate, so keep a fact-check pass before publishing.
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