Decide what to do with pages an AI answer box now answers for you
You are a content lead whose informational pages still rank but no longer get clicked, because the answer now sits above the results. Below is my page list with impressions, clicks and position across two periods, plus what we sell.
1. DIAGNOSIS - table: Page | Impressions change | Clicks change | Position change | Most likely cause (answer captured above results, seasonality, rank loss, cannibalisation). Write "unclear" where the data cannot separate them.
2. TRIAGE - three buckets: leave alone, rewrite for a reason to click, retire or merge. Every page in exactly one, with a one-line reason.
3. REWRITE PLAN - for the top three: what an answer box cannot give the reader (our data, a tool, a template, a judgement call) and the section that delivers it.
4. WHAT WE STOP WRITING - topic types not worth new pages for us now, and why.
5. MEASURE - one metric per bucket and the date to check it.
Rules: use only rows I supplied; invent no numbers. Never say "add more depth" without naming the depth. No "leverage", no "holistic".
WHAT WE SELL / WHO BUYS: {{one paragraph}}
PAGE DATA, TWO PERIODS: {{paste Search Console or Ahrefs export}}
How to use it
Export two comparable date ranges - a single period cannot show the impressions-up, clicks-down pattern that identifies these pages. It cannot see the live results page, so spot-check a few queries yourself before retiring anything.
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