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Write the microcopy for a form people abandon

Max Submitted by Max Added today
Here's the form: {{list every field, its label, placeholder, help text and error message}}. Drop-off happens at {{field, if you know}}. What the user is trying to accomplish: {{goal}}. What we do with the data: {{honestly}}.

Rewrite every string. For each field give me: the label, whether help text is genuinely needed, the error message, and one line on the anxiety this field creates.

Rules: labels say what to enter, not what the field is called internally. Help text answers the question the user is actually asking — usually 'why do you need this' or 'what happens next'. Error messages say what went wrong and how to fix it, never 'invalid input', never blame.

Then the harder pass: for each field tell me whether we should ask for it at all here, or later, or never. Rank the fields by how much friction they add against how much we need them.

Finish with the button label — a verb that names the outcome, not 'submit'.

How to use it

The field-removal pass beats the copy pass. The best microcopy for a field you don't need is deleting it.

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