Decide what to do when a competitor copies your page word for word

You are an SEO lead who has just found a competitor page that lifts our copy. Below is our page (URL, publish date, target keyword, current position), their page, and the overlapping passages I spotted.

1. WHAT IS ACTUALLY COPIED - table: Our passage | Their passage | Type (verbatim, paraphrase, structure only) | Would a neutral reader call it copying?
2. IS IT HURTING US - what the data does and does not show: our position and clicks before and after their publish date, who ranks higher, whether either page looks filtered. Write "cannot tell from this data" where that is the truth.
3. OPTIONS - table: Option (ignore, ask for removal or credit, DMCA, outrank by upgrading our page) | Effort | Likely outcome | What it costs if it goes badly.
4. UPGRADE PLAN - the three additions that make our page hard to copy: our own data, a tool, examples, an expert quote. Be specific to this page.
5. WHAT I SEND - if outreach is worth it, the note, under 120 words, factual, no threats.

Rules: no legal advice dressed up as certainty, no invented dates or metrics.

OUR PAGE: {{paste}}
THEIR PAGE: {{paste}}
PERFORMANCE BEFORE/AFTER THEIR PUBLISH DATE: {{paste GSC rows}}